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June 1st, 2007 @ 12:11 pm ET…

Passion. Esprit. Triomphe.

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This is the motto for Skate Canada, the largest figure skating association in the world. In English, it simply means “Passion. Spirit. Triumph.”

Suffice it to say, we like how they think.

So much so, ARTISTRY is now the official skin care and cosmetics sponsor of Skate Canada events and the Skate Canada national team until 2010 through Quixtar Canada.

For us, it’s about the exposure. For the skaters: even better presentation.

That’s a victoire-victoire in any language.

Filed by: Corporate Communications

Posted in: Artistry, Product Lines, Quixtar, Sponsorships, Sports

One Response to “Passion. Esprit. Triomphe.”

  1. Jerald Noronha Says:
    June 9th, 2007 at 12:01 pm

    Its a good endorsement strategy of ARTISTRY. Health drinks or vitamin suppliment brands can also sponsor the association to achieve their branding objectives.
    Deesha Communications

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