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Alticor Media Blog is the official news weblog from the Alticor family of companies.

August 14th, 2006 @ 9:21 am ET…

Hed T.K.

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Big business-front story yesterday in the Grand Rapids Press on how our company was handling the effects of Dick DeVos’ run for governor of Michigan. Good piece. (Though no spokesperson, believe it or not, ever really enjoys being quoted.) Now, we know that we should have blogged about the piece yesterday, especially because they mentioned the blog specifically, even using quotes and, in the print edition, excerpts. But two things held us back. One, there’s this whole thing about us blogging about a news story about us blogging about news stories. Because then if someone writes another story about the story, or blogs about the blogs, or – well, see diagram. And second, it was really nice out yesterday. And we do worry about becoming the sorts of bloggers that don’t get out of the basement enough. If we had to nitpick anything, it would be the headlines that accompanied the print version (“Damage Control�) and the online version “(“Alticor Deflects Fallout�). Not sure we feel damaged. Not sure Dick DeVos qualifies as radioactive. But who knows? Headline writing is harder than it looks (see above). And a month from now, we may be sitting here with our chinstraps buckled, thinking that the copy editor who wrote the headline was Miss Cleo. Speaking of which, if you don’t know what our headline means, go ask the oldest newspaper guy you can find – the kind of fella who still laments the demise of Terry and the Pirates, and who knows that ships don’t sail the Great Lakes, but boats do. Oh, and one factual note – we count Dick DeVos as serving as president here for 10 years – seven when we were Amway Corp., three after we became Alticor. The Press just counted the Alticor years. Technically true, but not exactly.

Filed by: Corporate Communications

Posted in: Alticor, Amway, Michigan Governor's Race

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